I suck at editing video.
I’ve heard it’s important to make videos and put them on YouTube, but most video editing software makes my head spin.
Enter Adobe.
Adobe wants to give small business owners—and other video amateurs… like me!—a voice when it comes to telling great visual stories on a mobile device.
Earlier this month, they introduced Adobe Voice — a powerful free app for iPad that makes creating mobile videos a breeze.
Adobe Voice supplies all the elements of a great video—graphics, music, narration—and walks users through stitching it all together.
Adobe says it best in the blog post announcing the new app:
You don’t have to stare at a blank page, mess around with bullets and slides or film anything. You just record your voice, select beautiful icons and imagery and it’s all automatically combined with a soundtrack and cinematic-effects. All you have to do is tell the story. And the app takes care of the rest.
Finished projects are hosted on Adobe’s servers at voice.adobe.com and include a small text-based prompt at the end urging viewers to “get voice.” Users can share their videos via Facebook, Twitter or by embedding them on a webpage.
Check out the video I made in under 10 minutes (and that includes learning how to use the app) …
I think Adobe Voice is going to be a game-changer for video on-the-go. I’m not an expert on video creation apps, but I’ve never seen one quite like this before.
It’s incredibly easy to use, almost dummy proof. And it’s free, which makes it extremely attractive to nonprofit organizations and other causes.
But… there’s no option to download the finished video, or share it on YouTube, which seems to be the app’s biggest downfall, and the biggest complaint of those who have used the app. Adobe Voice developers seem to be listening, though, and are directing people to a forum to vote on additional features that could be added to the app.
Still, I can picture small businesses or nonprofits using this app to cover and share events on social. Just import a handful of event photos, find a quiet spot to record a voice recap and voila… a polished video to share with fans on social.
I’m secretly hoping Adobe will offer a paid version of Voice, with all the features that people are wishing for and more!
Have you tried Adobe Voice? What do you like/dislike about it? Would you pay for a full-featured version of the app? Would love to hear your thoughts in the comments!
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